Seed sources and secures brand placements and tracks AI visibility in one workspace. No need to work between multiple tools and uses human oversight to keep the placement work aligned with your brand.
It begins with the customer journey
Every Seed program starts with the topics, use cases and questions that directly impact your bottom line by focusing on the customer journey.
We look at what your company offers, your ideal customer, who your competitors are, and the kinds of questions customers ask when doing research in your category.
These questions (or prompts, in AI-speak) become the foundation for your program, because they show where you already appear in the answer, where your competitors are stronger, and which third-party sources are influencing the responses.
Find the right places for your brand to appear
Seed gives insight into the citations (sources) that are driving the responses in your category. Once Seed understands the important questions your customers are asking, the next step is identifying the publications and articles where your brand belongs.
This could be a comparison of tools in your category, or a guide for a problem your product solves, or an article already covering several of your competitors.
The goal is to get your brand into the relevant third-party content that shapes how both buyers and AI engines understand your category.
Seed manages this placement process with a combination of technology and human oversight so the process can scale without sacrificing relevance or quality.
Turn opportunities into live placements
Seed manages the outreach and the placement workflow, then brings each completed placement back into the platform.
As placements go live, you can see the publication, live article, placement details and cost in your workspace. Your monthly budget, completed work and remaining spend are all in the same centralized location instead of being scattered among separate spreadsheets, reports or emails.
This gives you full transparency into where your brand has been added and how your placement budget is being used.
Track your AI visibility
The Seed platform also tracks the prompts your program is built around in ChatGPT, Perplexity, Gemini, Claude, AI Mode, Grok, Copilot and other engines. Seed monitors how often your brand appears, competitor positioning, and what sources are powering the answers.
You can open individual prompts and see:
- whether your brand appeared
- where competitors appeared
- how your company was described
- which sources were cited
- how visibility changes over time
This is where the placements and tracking combine to give you a seamless view of the action.
Use the visibility insight to guide your next placements
As your program matures, the visibility data we get helps us determine where to focus next.
If your competitors repeatedly appear for an important question and your brand does not, this gives us a new area to explore. If certain publications keep appearing among relevant AI answers, these sources become more important placement targets. If you see visibility improve around a specific topic, we can see where the program is getting traction and increase that prompt set.
This feedback loop (plus the human oversight) is what makes Seed different than getting a standalone tool or using a placement service. With Seed, you can make sure the placements impact your visibility, and each part of the program helps improve upon the next.
Explore Seed to see how the platform works and request a demo.
Written by Jason GilbertBrand placements. AI visibility. A clearer way to see the whole picture.